Au nom de la rose, a florist specialized in roses, proposes the rose in all its forms: from the garden rose bouquets to home fragrances and rose flavors sweets. For 8 years, the studio was in charge of the global identity of the brand.
Context: transforming the identity of a niche brand into a group identity. Standardize the brand by implementing a style charter, a graphic charter and an architectural charter for the 65 stores in the network.
Proposal: a progressive evolution of the original identity towards one that is modern and dynamic, yet sensitive, taking into account the notion of artisanal work. A stationery, labelling, fresh and refined packaging to match the infinite fragrances and colours of roses.
Collaborations: photos Pascaline Marre, Christian Poncelet, Franck Beloncle