The authentic world of the Azalaï Life Experience
Ecolodges and chic bivouacs in Morocco

Azalaï Life Experience, inspired by the salt roads crossing the Atlas and the Sahara, offers four exceptional destinations that reveal a rare and preserved Morocco: guest houses and chic bivouacs designed with elegance and generosity. The studio is in charge of creating their visual identity and their website.
Context: represented during the brief by 2 websites and 2 different identities, the brand needs to merge its identity and sites in order to affirm and reinforce its atypical concept and values.
Proposal: reinforce its specificity as a multicoloured cashmere offer by placing it at the heart of an audacious pop culture, create a bold and sparkling red “feel good” visual identity, and a brand universe inspired by a pop culture freshly coloured. Set up an impertinent and slightly off-the-wall graphic charter.
Collaboration: photos Pascaline Marre