Caravan's ethnic identity
Diving in indigo

Caravane is a chic ethnic lifestyle brand that collaborates with craftsmen around the globe, whose know-how is often unique and rare. The company entrusts the studio with the evolution of its new graphic charter and some of its communication content. 
Context: the brand plans to expand internationally and aims for the status of a statutory brand. Its objective is to confirm its visibility by subtly developing its already highly recognized visual identity. 
Proposal: design a resolutely impacting identity, while building a poetic and delicate graphic charter in respect of the brand’s values and the original graphic charter. Preserve the indigo blue, which alone evokes the multi-culturalism carried by the brand.