Caravane
Diving in indigo

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Caravane is a chic ethnic lifestyle brand that collaborates with craftsmen around the globe, whose know-how is often unique and rare. The company entrusts the studio with the evolution of its new graphic charter and some of its communication content. 
Context: the brand plans to expand internationally and aims for the status of a statutory brand. Its objective is to confirm its visibility by subtly developing its already highly recognized visual identity. 
Proposal: design a resolutely impacting identity, while building a poetic and delicate graphic charter in respect of the brand’s values and the original graphic charter. Preserve the indigo blue, which alone evokes the multi-culturalism carried by the brand. 

Logo Caravane - enseigne lifestyle ethnique chic - bleu indigo
Grille du logo Caravane - enseigne lifestyle ethnique chic - bleu indigo
Typographie Caravane - enseigne lifestyle ethnique chic - bleu indigo
Monogramme du logo Caravane - enseigne lifestyle ethnique chic - bleu indigo
Fond dégradé bleu indigo Caravane - enseigne lifestyle ethnique chic - couleur identité visuelle
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Carte dégradé bleu indigo Caravane - enseigne lifestyle ethnique chic
Logo papeterie Caravane - enseigne lifestyle ethnique chic - bleu indigo
Papeterie dégradé bleu indigo Caravane - enseigne lifestyle ethnique chic
Catalogue Caravane - enseigne lifestyle ethnique chic
Boutique Caravane - enseigne lifestyle ethnique chic - bleu indigo
Enseigne monogramme Caravane - boutique lifestyle ethnique chic - bleu indigo
Sac Caravane - enseigne lifestyle ethnique chic - dégradé bleu indigo

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