Caravane wishes to renew its range of scented candles and the brand entrusts us with the concept of their olfactory themes and labelling.
Context: lcolour is one of the pillars of the brand. We choose to design the fragrances of Caravan candles as imaginary olfactory journeys inspired by colours. Each journey is both free and subjective, evocative and sensual, but takes us to an immaginary or known place ; it is a dream-like travel experience.
Proposal: on the basis of the Caravan graphic charter, draw labels illustrating these imaginary journeys, in the style of François Place’s Atlas of the Geographers of Orbae, respecting the colour realm proper to each fragrance.