The Confort Zone collection with linseed is one of the historical collections of the Wellness department at Nature et Découvertes. Its cushions filled with linseed have the characteristic of warming and relaxing like a hot-water bottle. Its style has evolved over the years and needs a refreshed packaging. The studio is in charge of recommending a pattern + colors, as well as creating the collection logo.
Context: the brand’s objective is to conquer a young target with cocoon products in a contemporary spirit.
Proposal: a range of warm and relaxing earth-ocre-red colours, an “Easy lines” pattern evoking craft textile, embroidered and claiming the assumed imperfection, and a “Warm zoo” pattern, playful and refreshing, representing sloths, emblematic of the cool attitude.