Discovered at the end of the 19th century, the outstanding Padirac chasm in the south west of France is one of the most visited tourist sites in Europe. A great opportunity to develop the brand’s Instagram account. The studio brings forth the artistic direction of Le Gouffre de Padirac’s web design and communication.
Context: with the high development of social medias and web platforms of communication, Padirac, has turned to our savoir-faire in brand conception and communication. Visioning a coherent editorial line presents a great opportunity for the brand to establish its territory and to capture a targeted audience.
Proposal: artistic direction oriented according to 3 objectives : the chasm (abyss), the region, visitors and guests / Implementation of a style charter followed by the agency in charge of community management / Alchimia.