L’Armoire à beauté distributes in pharmacies specialized cosmetics carefully chosen for the whole family. Global branding project : the studio is in charge of the brand’s visual identity, the design of its corner, the graphic charter of its website and its Instagram feed.
Context: the Beauty Cabinet invents the concept of a glamorous cosmetics corner set within pharmacies. A concept that relies on a local network and addresses a protean, connected, hyper-active female target group.
Proposal: a gendered, sparkling visual identity, emphasizing its commitment to the pharmaceutical network. A unique retail furniture that stands out from the world of pharmacies. A graphic charter that is structured, tender and glamorous at the same time. Collaboration: illustrations Aurélie Joly