The Laboratoire Combe d’Ase, LCA, an expert in aromatherapy, has been located in the Alpes de Haute Provence for more than 40 years, heart of the parfumology in France. As part of a new marketing policy, the studio is responsible for creating its new visual identity and packaging.
Context: laboratoire Combe d’Ase completely reinvents its identity, changing its name to LCA and opens its commercial policy to the pharmacy network : new logo, new packaging, new graphic charter applied to packaging.
Proposal : a logo that chooses the donkey as a mascot, the donkey having left a strong imprint on the company’s DNA. A multicolored graphic universe that allows you to instantly decode ranges and benefits. A monochrome graphic stand that modernizes and removes dust from the codes of aromatherapy.