Le Calcéophile, shoe lover, is a shoe patina craftsman based in Paris. This master in leather patina offers customized chic shoes for men. The studio is commissioned to create its visual identity, design its website and propose an artistic direction for its Instagram.
Context: a new brand in a highly competitive market, Le Calcéophile has chosen to position itself as an accessible chic brand.
Proposal: a visual identity based on kraft paper that inscribes the brand on the quality of craftsmanship and know-how, with an elegant condensed typography that structures the composition. Design visuals that draw the image of a singular man, sometimes classic, sometimes creative.
Collaboration: photos Pascaline Marre – video Matthieu Marre