Le Gouffre de Padirac (Lot, south west of France) is the most famous chasm in the world and one of the most fasinating speleological sites to visit in Europe. It is also the most visited site in the Périgord since 1889, the year of its discovery. The studio has been working for Le Gouffre de Padirac since 2016, when the brand launched its 360° projects.
Context: as part of the overall project to develop the Padirac Gouffre brand, the company wishes to develop its visual identity by anchoring it in its history and values.
Proposal: Back the brand to its historical and cultural heritage and choose a French neo-retro style that reinserted the brand in 1889, the time of the site’s discovery. Redesign an engraving that can be adapted to all types of impressions and that immediately plunges the visitor into the pictorial universe of the site.