Notshy
Bold Cashmere

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The parisian cashmere house Notshy, has been developing for 20 years, essential, modern, chic, casual and singularly feminine pieces. The studio is in charge of deciphering the brand’s territory, then creating its new online site.
Context: faced with numerous emerging, highly competitive brands and a fashion industry in search of value, Notshy needs to define its brand territory in order to consolidate its image and communication.
Proposal: define a bold positioning, by placing a free, strong, elegant and casual woman at the heart of the Notshy universe, reinforce its specificity of a chic and elegant cashmere offer by designing refined pages, choose singular typographies that set the contours of a selective graphic environment.

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