

Parfumologie is the creative workshop of perfumer Fabrice Olivieri. For his own brand, he developed new fragrances and entrusted the studio with the visual identity of Parfumologie and the packaging of his first perfume.
Context: fond of the 18th century, he uses this period as a source of inspiration around a range of acidulous colours.
Proposal: play on the dualities : choose a precious style by proposing a visual identity that is both baroque and refined, draw a motif in the manner of William Morris in a tonic colour range.