Spring 2017, Ricard presents its new glassware created by the French designer Matthieu Lehanneur. This creation is part of the brand’s constant attention to embrace an eternally contemporary, transversal and popular positioning. The studio is in charge of creating its press book.
Context: With its new decanter and “elongated” glass, the brand targets a joyful, connected and spontaneous target group of young city dwellers. It wants a press kit in line with its values and objectives.
Proposal: a creative and joyfully offbeat proposal, deliberately yellow, cast in the new Ricard graphic charter, announcing summer.