Absolut Cashmere is a young premium cashmere brand with solid know-how and responsible sourcing. The studio is in charge of the creation of its visual identity and the design of its online shop as well as the artistic direction of a photo shoot for the new collection.
Context: facing a rejuvenated, ever more imaginative and powerful competition, the brand now needs to reinforce its image and uniqueness with strength.
Proposal: reinforce its specificity as a multicoloured cashmere offer by placing it at the heart of an audacious pop culture, create a bold and sparkling red “feel good” visual identity, and a brand universe inspired by a pop culture freshly coloured. Set up an impertinent and slightly off-the-wall graphic charter.
Collaboration: photos Romain Ricard, styling Christèle Ageorges