Nature et Découvertes creates Vélo Cult, a complete collection of bicycle accessories for urban aficionados. The studio is in charge of the design of the collection, pattern designs, colour recommendations and the creation of its logo.
Context: cycling is part of the DNA of Nature et Découvertes. Nevertheless, the brand must find a positioning in line with its identity and values.
Proposal: creation of a range of accessories inspired by IGN hiking maps and the shade of foliage in the forest.