Creation of the visual identity for the Château des Plantes brand as well as the packaging for the Pastel and Cynara ranges. Château des plantes is the cosmetics brand of the Sirius aromatherapy laboratory, established on a family property that has been cultivating ancient plants in the Tarn (south west of France) for several generations. The studio is in charge of creating its visual identity and packaging.
Context: Pastel and Cynara are plants whose centuries-old culture has been forgotten. The Sirius laboratory is rediscovering their cosmetic properties and developing two dedicated cosmetic ranges.
Proposal: choose monochrome as a bold, intense and impactful graphic language. Accompany it with a classic graphic composition, echoing the cultural heritage of these historical plants. A graphic blend combining minimalism and tradition.